Cadillac kicks off campaign
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[01/19/2006] Cadillac -- the official vehicle of Super Bowl XL -- has kicked off its marketing for the big game in Detroit.
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Cadillac -- the official vehicle of Super Bowl XL -- has kicked off its marketing for the big game in Detroit.
General Motors Corp.'s luxury brand gave a taste Wednesday morning of how it will hype the game -- and itself -- in its fifth year as the Super Bowl's official vehicle by making big announcements about pricing and advertising.
Cadillac, partnering with the Somerset Collection and NFL Alumni Inc., opened the Cadillac Super Bowl XL Theater in Troy at Somerset Collection North's Grand Court. The 32-seat theater, which shows 20-minute movies with highlights of the first 39 Super Bowls, will be open to the public through Feb. 12.
Additionally, Cadillac announced that pricing for its 2007 Escalade luxury SUV, which it debuted this month in Detroit at the 2006 North American International Auto Show, will start at $57,280.
Also at the theater, Cadillac executives unveiled glimpses of the 60-second "Chrome Couture" TV ad for the new Escalade. The spot, created by its ad agency Leo Burnett Detroit, will debut during the second quarter of the Super Bowl and the post-game show Feb. 5.
The ad will feature all the glitz and glamour of a New York fashion show complete with celebrities, well-dressed models and flashing lights from the cameras of paparazzi.
"The Super Bowl is a unique opportunity to bring one of the world's largest sporting events ... with Cadillac," said Cadillac's general manager, Jim Taylor.
General Motors Corp.'s luxury brand gave a taste Wednesday morning of how it will hype the game -- and itself -- in its fifth year as the Super Bowl's official vehicle by making big announcements about pricing and advertising.
Cadillac, partnering with the Somerset Collection and NFL Alumni Inc., opened the Cadillac Super Bowl XL Theater in Troy at Somerset Collection North's Grand Court. The 32-seat theater, which shows 20-minute movies with highlights of the first 39 Super Bowls, will be open to the public through Feb. 12.
Additionally, Cadillac announced that pricing for its 2007 Escalade luxury SUV, which it debuted this month in Detroit at the 2006 North American International Auto Show, will start at $57,280.
Also at the theater, Cadillac executives unveiled glimpses of the 60-second "Chrome Couture" TV ad for the new Escalade. The spot, created by its ad agency Leo Burnett Detroit, will debut during the second quarter of the Super Bowl and the post-game show Feb. 5.
The ad will feature all the glitz and glamour of a New York fashion show complete with celebrities, well-dressed models and flashing lights from the cameras of paparazzi.
"The Super Bowl is a unique opportunity to bring one of the world's largest sporting events ... with Cadillac," said Cadillac's general manager, Jim Taylor.
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