Mitsubishi revs up with new Galant
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[01/26/2006] MITSUBISHI Motors Philippines Corp. launched Tuesday a new model of the Galant sedan in a bid to improve its share and brand presence in the passenger car market segment this year.
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MITSUBISHI Motors Philippines Corp. launched Tuesday a new model of the Galant sedan in a bid to improve its share and brand presence in the passenger car market segment this year.
Senior vice president Melchor Dizon said the new car, dubbed Galant 240M, was the ninth generation of full-sized sedan.
Mitsubishi first introduced the Galant in the Philippine market in 1969. The eighth-generation Galant was rolled out in 1998.
"We hope to sell 600 units of the Galant this year, which would mean a 10-percent growth in our sales of luxury cars," Dizon said.
Data from the Chamber of Automotive Manufacturers of the Philippines Inc. showed that Mitsubishi Motors Philippines sold about 13,000 vehicles last year to land the No. 2 spot in the overall rankings.
These included 1,608 passenger cars, down 11.6 percent from 2004.
Mitsubishi got 4.5 percent of the passenger car market last year, ranking seventh among a dozen competitors.
Dizon said the company planned to roll out at least three new models this year, including a two-liter Lancer sedan in the second quarter and a Triton pickup in the fourth quarter.
He added that it was working on a "surprise model" that it hoped would help counter the adverse effect of the new value-added tax law on market growth. With INQ7.net
Copyright 2005 Inquirer, INQ7.net. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Senior vice president Melchor Dizon said the new car, dubbed Galant 240M, was the ninth generation of full-sized sedan.
Mitsubishi first introduced the Galant in the Philippine market in 1969. The eighth-generation Galant was rolled out in 1998.
"We hope to sell 600 units of the Galant this year, which would mean a 10-percent growth in our sales of luxury cars," Dizon said.
Data from the Chamber of Automotive Manufacturers of the Philippines Inc. showed that Mitsubishi Motors Philippines sold about 13,000 vehicles last year to land the No. 2 spot in the overall rankings.
These included 1,608 passenger cars, down 11.6 percent from 2004.
Mitsubishi got 4.5 percent of the passenger car market last year, ranking seventh among a dozen competitors.
Dizon said the company planned to roll out at least three new models this year, including a two-liter Lancer sedan in the second quarter and a Triton pickup in the fourth quarter.
He added that it was working on a "surprise model" that it hoped would help counter the adverse effect of the new value-added tax law on market growth. With INQ7.net
Copyright 2005 Inquirer, INQ7.net. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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