Mercedes-Benz To Uphold Leadership Of Luxury Cars In M'sia
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[01/26/2006] KUALA LUMPUR, Jan 26 (Bernama) -- The recent release of the Malaysian Automotive Association's (MAA) statistics for sales in 2005 sees the Mercedes-Benz marque maintaining its number one position in the country's automotive industry for another year.
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KUALA LUMPUR, Jan 26 (Bernama) -- The recent release of the Malaysian Automotive Association's (MAA) statistics for sales in 2005 sees the Mercedes-Benz marque maintaining its number one position in the country's automotive industry for another year.
DaimlerChrysler Malaysia Sdn Bhd, the distributor of the Mercedes-Benz marque in Malaysia, announced that 3,311 Mercedes-Benz passenger cars were sold in 2005, giving the marque clear leadership position in the segment.
On a group basis, the Mercedes-Benz Car Group (MCG) comprising Mercedes-Benz and smart passenger cars also performed strongly, opening up the lead on its nearest competitors with 3,653 units sold in 2005.
The Mercedes-Benz E-Class also remained as the best-selling model in the luxury executive segment with 1,644 units sold last year, giving it a market share of 51 percent, within the segment.
Of this, 1,093 units were the E200 Kompressor, its most popular model.
"With strong model line up in the Mercedes-Benz E-Class in 2006 and the recently launched and highly successful Mercedes CLS-Class, which received the overall 'Car of the Year 2005' award, we are confident that Mercedes-Benz will continue to hold onto its leadership position in this luxury segment for this year," president and chief executive officer of DaimlerChrysler Malaysia Sdn Bhd, Datuk Frank Steinleitner said at a media briefing here Thursday.
He also said that the Mercedes-Benz S-Class increased its grip in the premium luxury segment, selling 305 units last year.
"This tremendous performance place DaimlerChrysler Malaysia in a strong position for 2006 and the launched of the new Mercedes S-Class is expected to take Mercedes-Benz to new heights in this segment," he said.
In the premium MPV segment, the recently launched Mercedes-Benz Vito range has already given DaimlerChrysler Malaysia a strong presence in its comeback into the category.
With the addition of the new Mercedes-Benz R-Class into the multi purpose vehicle (MPV) line-up later this year, Steinleitner said that Mercedes-Benz is expected to provide a premium product range to its customers who may be looking for superior alternatives to the currently offered models available in the Malaysian market.
He said that 2006 would also see Mercedes-Benz increasing the pressure on its competitors with ample focus on customer service.
He said that the emergence of the benchmark Mercedes-Benz Autohaus network gives DaimlerChrysler Malaysia and its authorised Mercedes Benz dealers the perfect platfor to sell the new products to its ever growing customer base.
"With our very successful 2005 wrapped up, we look forward to another successful year in 2006.
"Our stunning range of new models and the impressive existing model line-up will help us consolidate our heritage position and increase our market share as the all-time leading brand in the premium luxury car market in Malaysia," he added.
DaimlerChrysler Malaysia Sdn Bhd, the distributor of the Mercedes-Benz marque in Malaysia, announced that 3,311 Mercedes-Benz passenger cars were sold in 2005, giving the marque clear leadership position in the segment.
On a group basis, the Mercedes-Benz Car Group (MCG) comprising Mercedes-Benz and smart passenger cars also performed strongly, opening up the lead on its nearest competitors with 3,653 units sold in 2005.
The Mercedes-Benz E-Class also remained as the best-selling model in the luxury executive segment with 1,644 units sold last year, giving it a market share of 51 percent, within the segment.
Of this, 1,093 units were the E200 Kompressor, its most popular model.
"With strong model line up in the Mercedes-Benz E-Class in 2006 and the recently launched and highly successful Mercedes CLS-Class, which received the overall 'Car of the Year 2005' award, we are confident that Mercedes-Benz will continue to hold onto its leadership position in this luxury segment for this year," president and chief executive officer of DaimlerChrysler Malaysia Sdn Bhd, Datuk Frank Steinleitner said at a media briefing here Thursday.
He also said that the Mercedes-Benz S-Class increased its grip in the premium luxury segment, selling 305 units last year.
"This tremendous performance place DaimlerChrysler Malaysia in a strong position for 2006 and the launched of the new Mercedes S-Class is expected to take Mercedes-Benz to new heights in this segment," he said.
In the premium MPV segment, the recently launched Mercedes-Benz Vito range has already given DaimlerChrysler Malaysia a strong presence in its comeback into the category.
With the addition of the new Mercedes-Benz R-Class into the multi purpose vehicle (MPV) line-up later this year, Steinleitner said that Mercedes-Benz is expected to provide a premium product range to its customers who may be looking for superior alternatives to the currently offered models available in the Malaysian market.
He said that 2006 would also see Mercedes-Benz increasing the pressure on its competitors with ample focus on customer service.
He said that the emergence of the benchmark Mercedes-Benz Autohaus network gives DaimlerChrysler Malaysia and its authorised Mercedes Benz dealers the perfect platfor to sell the new products to its ever growing customer base.
"With our very successful 2005 wrapped up, we look forward to another successful year in 2006.
"Our stunning range of new models and the impressive existing model line-up will help us consolidate our heritage position and increase our market share as the all-time leading brand in the premium luxury car market in Malaysia," he added.
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