Mercedes Launches New Ad Campaign
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[01/31/2006] As by now you're I'm sure you're all well aware, the new 2007 Mercedes S-Class has officially made its North American debut, and hints of the new model can be seen creeping up at dealerships around the country.
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As by now you're I'm sure you're all well aware, the new 2007 Mercedes S-Class has officially made its North American debut, and hints of the new model can be seen creeping up at dealerships around the country.
But what fun is debuting a new model without performing a media blitzkrieg, blanketing television and print publications with a series of well-placed, informative and historical advertisements?
Mercedes agrees, and thanks to the help of New York based Merkley + Partners, the company will be doing exactly that.
Starting tonight, a series of new ads will start popping up during many of television's leading shows, including Lost, Desperate Housewives, CSI, Grey’s Anatomy, Two and a Half Men, 24, and even the State of the Union Address. Add to that a print campaign that will be featured in such publications as BusinessWeek, Forbes, Fortune, New York Times Magazine, and several others, and you won't be able to last five minutes without seeing that shiny Mercedes' star beckoning to your hapless wallet.
What? You can't wait till tonight to see the launch of Mercedes' new ad campaign? Fear not, oh faithful readers, because we have been bestowed with the ad campaign ourselves, and will now give you a private screening of what the rest of society will soon be bombarded with.
You can watch the three television spots by clicking the links below, and you can check out the full print campaign immdediately following those (click to enlarge). For more info on Mercedes' new advertising campaign, we have also included the official press release as well. Enjoy.
But what fun is debuting a new model without performing a media blitzkrieg, blanketing television and print publications with a series of well-placed, informative and historical advertisements?
Mercedes agrees, and thanks to the help of New York based Merkley + Partners, the company will be doing exactly that.
Starting tonight, a series of new ads will start popping up during many of television's leading shows, including Lost, Desperate Housewives, CSI, Grey’s Anatomy, Two and a Half Men, 24, and even the State of the Union Address. Add to that a print campaign that will be featured in such publications as BusinessWeek, Forbes, Fortune, New York Times Magazine, and several others, and you won't be able to last five minutes without seeing that shiny Mercedes' star beckoning to your hapless wallet.
What? You can't wait till tonight to see the launch of Mercedes' new ad campaign? Fear not, oh faithful readers, because we have been bestowed with the ad campaign ourselves, and will now give you a private screening of what the rest of society will soon be bombarded with.
You can watch the three television spots by clicking the links below, and you can check out the full print campaign immdediately following those (click to enlarge). For more info on Mercedes' new advertising campaign, we have also included the official press release as well. Enjoy.
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