Please, Hold Your Applause: Mercedes Bestowed With Two 2007 WhatCar? Awards
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[01/23/2007] In awards news, the UK's car purchasing guide WhatCar? has bestowed Mercedes with two prestigious awards in their 2007 Car of the Year contest, one for the S320 CDI in the "Luxury Car" category and the other for Mercedes and their pioneering work in the "Safety" category.
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In awards news, the UK's car purchasing guide WhatCar? has bestowed Mercedes with two prestigious awards in their 2007 Car of the Year contest, one for the S320 CDI in the "Luxury Car" category and the other for Mercedes and their pioneering work in the "Safety" category.
When asked why Mercedes was named the winner in the "Safety" category, Steve Fowler, group editor of WhatCar? had this to say on the subject: "For half a century, Mercedes has been at the forefront of safety innovation and research. Mercedes fits stability control to every model in the range. Where it leads, others follow. Just recently the company has surpassed its previous efforts [with the innovative PRE-SAFE® predictive occupant protection system] as well as a string of impressive Euro NCAP crash test scores - five stars is the norm for occupant safety with impressive results for child and pedestrian safety. It is this egalitarian approach as much as innovative recent developments that nets Mercedes this [safety] award."
On hand to collect the safety award for Mercedes was Prof. Dr. Thomas Breitling, director development passenger cars, active safety, aerodynamics, cooling DaimlerChrysler AG. According to Breitling: "Safety is standard on every Mercedes-Benz and we are very proud to receive this prestigious award. The company has a proud history at the forefront of automotive safety." He went on to state: "From the first crumple zones and survival cells in the 1950s we have moved on to sophisticated active safety systems that communicate with each other to prevent accidents occurring in the first place. This not only saves the lives of the owners of our cars, but other road users benefit too."
As for why the S320 CDI was named the victor in this year's WhatCar? "Luxury Car" category, taking over the spot held last year by the Mercedes S500, Steve Fowler elaborated: "The S-Class is still head and shoulders above its rivals. It’s another easy win this year. Running costs are an essential consideration and the S 320 CDI’s diesel engine is not only smooth and powerful, it’s also extremely fuel-efficient, averaging 34mpg. The Mercedes boasts the best residuals in its class, too. It’s built to the most exacting standards using the finest materials. There’s acres of room in which to stretch out, while scrupulous attention to detail, lashings of high-grade leather, polished wood and aluminum switches endow the cabin with unsurpassed quality."
On hand to collect the S320 CDI's award was Dermot Kelly, managing director Mercedes Car Group. According to Kelly: "The latest S-Class was launched last March, and became a firm favorite among our customers, helping it become the best-selling luxury saloon in 2006. As well as the refinements our customers expect from their S-Class, the new model introduced infra-red NightView Assist, making night time driving easier. The latest variants can have PRE-SAFE® Brake, which is the first globally-available system that automatically brakes in the event of an impending impact. To win a safety award on the same night as this luxury car accolade reinforces our commitment to industry-leading safety systems across the entire Mercedes-Benz range."
And there you have it - two more awards; both further demonstrating Mercedes dominance in both the fields of luxury and safety.
To learn more, head over to CarPages to read a full recap of Mercedes and its placement in the WhatCar? awards, or head over to WhatCar? for a complete list of entrants and winners.
When asked why Mercedes was named the winner in the "Safety" category, Steve Fowler, group editor of WhatCar? had this to say on the subject: "For half a century, Mercedes has been at the forefront of safety innovation and research. Mercedes fits stability control to every model in the range. Where it leads, others follow. Just recently the company has surpassed its previous efforts [with the innovative PRE-SAFE® predictive occupant protection system] as well as a string of impressive Euro NCAP crash test scores - five stars is the norm for occupant safety with impressive results for child and pedestrian safety. It is this egalitarian approach as much as innovative recent developments that nets Mercedes this [safety] award."
On hand to collect the safety award for Mercedes was Prof. Dr. Thomas Breitling, director development passenger cars, active safety, aerodynamics, cooling DaimlerChrysler AG. According to Breitling: "Safety is standard on every Mercedes-Benz and we are very proud to receive this prestigious award. The company has a proud history at the forefront of automotive safety." He went on to state: "From the first crumple zones and survival cells in the 1950s we have moved on to sophisticated active safety systems that communicate with each other to prevent accidents occurring in the first place. This not only saves the lives of the owners of our cars, but other road users benefit too."
As for why the S320 CDI was named the victor in this year's WhatCar? "Luxury Car" category, taking over the spot held last year by the Mercedes S500, Steve Fowler elaborated: "The S-Class is still head and shoulders above its rivals. It’s another easy win this year. Running costs are an essential consideration and the S 320 CDI’s diesel engine is not only smooth and powerful, it’s also extremely fuel-efficient, averaging 34mpg. The Mercedes boasts the best residuals in its class, too. It’s built to the most exacting standards using the finest materials. There’s acres of room in which to stretch out, while scrupulous attention to detail, lashings of high-grade leather, polished wood and aluminum switches endow the cabin with unsurpassed quality."
On hand to collect the S320 CDI's award was Dermot Kelly, managing director Mercedes Car Group. According to Kelly: "The latest S-Class was launched last March, and became a firm favorite among our customers, helping it become the best-selling luxury saloon in 2006. As well as the refinements our customers expect from their S-Class, the new model introduced infra-red NightView Assist, making night time driving easier. The latest variants can have PRE-SAFE® Brake, which is the first globally-available system that automatically brakes in the event of an impending impact. To win a safety award on the same night as this luxury car accolade reinforces our commitment to industry-leading safety systems across the entire Mercedes-Benz range."
And there you have it - two more awards; both further demonstrating Mercedes dominance in both the fields of luxury and safety.
To learn more, head over to CarPages to read a full recap of Mercedes and its placement in the WhatCar? awards, or head over to WhatCar? for a complete list of entrants and winners.
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