Soweto gets Toyota dealership
|
[12/04/2007] Toyota South Africa has joined forces with Barloworld Automotive and Soweto entrepreneur Richard Maponya to establish the first Toyota dealership in the country's largest township.
|
Toyota South Africa has joined forces with Barloworld Automotive and Soweto entrepreneur Richard Maponya to establish the first Toyota dealership in the country's largest township.
The deal with the Maponya Group is set to take advantage of the rising disposable income of its residents.
"We have long sought a franchise outlet in this important and burgeoning Southafrica.info.
"Soweto has been a long standing 'open point' in our dealer network. As the vehicle market has expanded in recent years, the urgency to fill this point with a viable dealership has grown."
Van Zyl said that it was necessary for his company to take its products closer to key markets, so that it could continue to maintain its position as the market leader in the country. The envisaged development will be a world-class fully-fledged Toyota dealership with the latest corporate identity.
"We commend Toyota SA for taking the bold step and showing confidence in the market by awarding this opportunity in Soweto," Maponya said.
Future projects include a 100 000-square metre Motor City investment, of which the Toyota dealership forms the first stage.
A study commissioned by the City of Johannesburg's economic development unit in 2003 found that the township's residents had disposable income of about R4,3bn, of which R3,4bn was spent outside the township.
Toyota said it was therefore unfathomable that Soweto did not have a motor dealership while statistics indicated that the car population of Soweto was growing at an increasing rate. "This opportunity will again create jobs and bring investment into Soweto," Maponya said.
"More importantly, the people of Soweto will now be able to purchase vehicles and get quality after-sales service right at their doorstep.
The deal with the Maponya Group is set to take advantage of the rising disposable income of its residents.
"We have long sought a franchise outlet in this important and burgeoning Southafrica.info.
"Soweto has been a long standing 'open point' in our dealer network. As the vehicle market has expanded in recent years, the urgency to fill this point with a viable dealership has grown."
Van Zyl said that it was necessary for his company to take its products closer to key markets, so that it could continue to maintain its position as the market leader in the country. The envisaged development will be a world-class fully-fledged Toyota dealership with the latest corporate identity.
"We commend Toyota SA for taking the bold step and showing confidence in the market by awarding this opportunity in Soweto," Maponya said.
Future projects include a 100 000-square metre Motor City investment, of which the Toyota dealership forms the first stage.
A study commissioned by the City of Johannesburg's economic development unit in 2003 found that the township's residents had disposable income of about R4,3bn, of which R3,4bn was spent outside the township.
Toyota said it was therefore unfathomable that Soweto did not have a motor dealership while statistics indicated that the car population of Soweto was growing at an increasing rate. "This opportunity will again create jobs and bring investment into Soweto," Maponya said.
"More importantly, the people of Soweto will now be able to purchase vehicles and get quality after-sales service right at their doorstep.
[Sourse]
celebrity gallery | travel photo | motorcycle gallery | Dine in the USA
| Share You car picture |
| Website Contents © All Rights Reserved |
Conception by Universal Studio
|