Bumper year, new models for Rolls
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[01/11/2008] Rolls-Royce Motor Cars broke the four-digit barrier for the first time in 2007, and announced plans for two new big-ticket models.
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Rolls-Royce Motor Cars broke the four-digit barrier for the first time in 2007, and announced plans for two new big-ticket models.
The manufacturer's sales last year increased by 25% from 2006, pushing the total figure for 2007 to 1 010 units.
Demand was greatest for the Phantom models, particularly the newly-launched Drophead Coupe version, which drove the increase in volumes and necessitated extended shifts at the company's Goodwood plant.
"Everybody at Rolls-Royce is delighted with this tremendous result which marks our fifth anniversary in the best possible way," said Ian Robertson, chairman and chief executive.
"It confirms Rolls-Royce as the most desirable brand in the super luxury market and is a credit to the passion and dedication of our teams at Goodwood and around the world. The customer reaction to the Drophead Coupé has been astonishing, exceeding all our expectations."
North America remained the biggest market for Rolls-Royce (it accounted for 40% of all sales in 2007), but outstanding performances were also noted in the United Arab Emirates and China, where sales grew by 70- and 50%, respectively.
The top selling dealers, in a network that grew to 80 in the past year, were Beverley Hills, London, Abu Dhabi (where sales more than doubled), Tokyo and Dubai.
The manufacturer further announced its intention to launch a Phantom-based two-door coupe later in 2008. Based on the 101EX concept, the production car will use the 6.75-litre V12 engine common to the Phantom range with 338 kW and 720 Nm on tap.
Furthermore, the company also confirmed a new model series, currently called the RR4, to complement the Phantom range. It will be launched in 2010.
The manufacturer's sales last year increased by 25% from 2006, pushing the total figure for 2007 to 1 010 units.
Demand was greatest for the Phantom models, particularly the newly-launched Drophead Coupe version, which drove the increase in volumes and necessitated extended shifts at the company's Goodwood plant.
"Everybody at Rolls-Royce is delighted with this tremendous result which marks our fifth anniversary in the best possible way," said Ian Robertson, chairman and chief executive.
"It confirms Rolls-Royce as the most desirable brand in the super luxury market and is a credit to the passion and dedication of our teams at Goodwood and around the world. The customer reaction to the Drophead Coupé has been astonishing, exceeding all our expectations."
North America remained the biggest market for Rolls-Royce (it accounted for 40% of all sales in 2007), but outstanding performances were also noted in the United Arab Emirates and China, where sales grew by 70- and 50%, respectively.
The top selling dealers, in a network that grew to 80 in the past year, were Beverley Hills, London, Abu Dhabi (where sales more than doubled), Tokyo and Dubai.
The manufacturer further announced its intention to launch a Phantom-based two-door coupe later in 2008. Based on the 101EX concept, the production car will use the 6.75-litre V12 engine common to the Phantom range with 338 kW and 720 Nm on tap.
Furthermore, the company also confirmed a new model series, currently called the RR4, to complement the Phantom range. It will be launched in 2010.
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