Record sales for Chrysler
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[01/10/2008] Chrysler achieved record sales outside North America in 2007, outselling any previous year in the company's history.
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Chrysler achieved record sales outside North America in 2007, outselling any previous year in the company's history.
A record 238 218 units were deliver outside the traditional North American market place during 2007, despite tumultuous restructuring which saw Chrysler unbundled from the Daimler-Chrysler partnership and taken into ownership by the Ceberus private equity fund.
Chrysler LLC sells and services vehicles in more than 125 countries around the world. Sales outside North America currently account for more than 9 % of the Company's total global sales, up from 6 % in the year 2000.
All of the sales regions outside North America posted gains for the year. The Middle East/Africa region led the growth with a 64 % increase over 2006. South Africa remained in the top ten Chrysler International markets with significant sellers locally including the Dodge Caliber and Chrysler Voyager.
"Chrysler SA's expanding product offensive has meant that South African's were able to buy into an ever increasing range of Chrysler, Jeep and Dodge models," comments Guy Franken, Chrysler SA's national brand manager.
"In 2008, we will continue this product offensive with new offerings from Chrysler, Jeep and Dodge in South Africa with our three brands, 15 models and 55 derivatives. Our intention is to build on our already solid reputation for service and product excellence in line with our innovative marketing and sales campaigns."
A record 238 218 units were deliver outside the traditional North American market place during 2007, despite tumultuous restructuring which saw Chrysler unbundled from the Daimler-Chrysler partnership and taken into ownership by the Ceberus private equity fund.
Chrysler LLC sells and services vehicles in more than 125 countries around the world. Sales outside North America currently account for more than 9 % of the Company's total global sales, up from 6 % in the year 2000.
All of the sales regions outside North America posted gains for the year. The Middle East/Africa region led the growth with a 64 % increase over 2006. South Africa remained in the top ten Chrysler International markets with significant sellers locally including the Dodge Caliber and Chrysler Voyager.
"Chrysler SA's expanding product offensive has meant that South African's were able to buy into an ever increasing range of Chrysler, Jeep and Dodge models," comments Guy Franken, Chrysler SA's national brand manager.
"In 2008, we will continue this product offensive with new offerings from Chrysler, Jeep and Dodge in South Africa with our three brands, 15 models and 55 derivatives. Our intention is to build on our already solid reputation for service and product excellence in line with our innovative marketing and sales campaigns."
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