Nissan Announces 2008 Sales Target for China
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[02/25/2008] TOKYO, February 25, 2008 - Nissan Motor Co., Ltd., today announced its 2008 sales target for China of 500,000 units, this includes both passenger and light commercial vehicles.
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TOKYO, February 25, 2008 - Nissan Motor Co., Ltd., today announced its 2008 sales target for China of 500,000 units, this includes both passenger and light commercial vehicles.
Nissan will launch three new models under the Nissan brand for the Chinese market this year. The first new model will be the Nissan Qashqai (Chinese name: Xiaoke). The first vehicle was produced today at the Huadu Plant in Guangzhou.
A vehicle that marries the attributes of a hatchback with those of a 4x4, Qashqai delivers outstanding driving performance and the functionality of an SUV. Unveiled at the Guangzhou International Automobile Exhibition last year, Qashqai will go on sale across China beginning in March.
"Qashqai has the potential to create a completely new category in China for customers who seek engaging design and utility in a crossover - a vehicle that combines the best features of a hatchback and an SUV," said Toshiaki Otani, Managing Director of Dongfeng Nissan Passenger Vehicle Company.
In the luxury market, Infiniti enhances its offer for Chinese customers by expanding its product line-up and sales network. As the first new model of this year, M35 was launched January after the introduction of G35 sedan and FX35/45 last year.
Nissan also announced today the opening of a new training center in the Huadu plant. Built on 6,397 square meters, the center will facilitate training for up to 500 sales associates and mechanics at one time.
Representing an investment of RMB 22 million (USD: 3.07million), the new center will enhance the quality of sales and service by teaching the Nissan Sales and Service Way (NSSW), the company's global sales and service standard.
"This training center will be an important element to help Nissan deliver complete customer satisfaction," said Kenichiro Yomura, Senior General Manager of Dongfeng Nissan Passenger Vehicle Company.
Nissan is committed to expanding business in China with Dongfeng Motor Co., Ltd., its local partner, and has established a broad field of operations in the country, including an R&D center, a new engine plant and an auto finance company.
Note: Amounts in RMB are translated for the convenience of the reader only at the rate of 1 RMB per 7.15 U.S. dollar, based on the exchange rate in effect as of February 23, 2008.
Nissan will launch three new models under the Nissan brand for the Chinese market this year. The first new model will be the Nissan Qashqai (Chinese name: Xiaoke). The first vehicle was produced today at the Huadu Plant in Guangzhou.
A vehicle that marries the attributes of a hatchback with those of a 4x4, Qashqai delivers outstanding driving performance and the functionality of an SUV. Unveiled at the Guangzhou International Automobile Exhibition last year, Qashqai will go on sale across China beginning in March.
"Qashqai has the potential to create a completely new category in China for customers who seek engaging design and utility in a crossover - a vehicle that combines the best features of a hatchback and an SUV," said Toshiaki Otani, Managing Director of Dongfeng Nissan Passenger Vehicle Company.
In the luxury market, Infiniti enhances its offer for Chinese customers by expanding its product line-up and sales network. As the first new model of this year, M35 was launched January after the introduction of G35 sedan and FX35/45 last year.
Nissan also announced today the opening of a new training center in the Huadu plant. Built on 6,397 square meters, the center will facilitate training for up to 500 sales associates and mechanics at one time.
Representing an investment of RMB 22 million (USD: 3.07million), the new center will enhance the quality of sales and service by teaching the Nissan Sales and Service Way (NSSW), the company's global sales and service standard.
"This training center will be an important element to help Nissan deliver complete customer satisfaction," said Kenichiro Yomura, Senior General Manager of Dongfeng Nissan Passenger Vehicle Company.
Nissan is committed to expanding business in China with Dongfeng Motor Co., Ltd., its local partner, and has established a broad field of operations in the country, including an R&D center, a new engine plant and an auto finance company.
Note: Amounts in RMB are translated for the convenience of the reader only at the rate of 1 RMB per 7.15 U.S. dollar, based on the exchange rate in effect as of February 23, 2008.
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