Ford Motor Company Reports June 2008, First Half Sales
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[07/02/2008] DEARBORN, Mich., July 1, 2008 -- In the first half of 2008, sales of Ford, Lincoln and Mercury cars and crossovers to retail customers were higher than a year ago. Retail sales for cars increased 3 percent and crossovers also were up (less than 1 percent). Together, cars and crossovers accounted for 59 percent of Ford's first half retail sales compared with 49 percent in the first half 2007.
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DEARBORN, Mich., July 1, 2008 -- In the first half of 2008, sales of Ford, Lincoln and Mercury cars and crossovers to retail customers were higher than a year ago. Retail sales for cars increased 3 percent and crossovers also were up (less than 1 percent). Together, cars and crossovers accounted for 59 percent of Ford's first half retail sales compared with 49 percent in the first half 2007.
Highlights:
June:
- Ford, Lincoln and Mercury June sales totaled 167,090, down 28 percent versus year ago.
- Ford Focus' sales to individual retail customers were 9 percent higher than a year ago.
- 2009 Ford Flex and 2009 Lincoln MKS debut.
First Half:
- Ford, Lincoln and Mercury first half sales totaled 1.1 million, down 14 percent.
- Cars and crossovers accounted for 59 percent of first half retail sales; retail sales for cars were up 3 percent versus a year ago and crossovers also were up (less than 1 percent).
- Retail sales fell for SUVs (down 40 percent) and trucks and vans (down 31 percent).
"In the first half, Ford outperformed the industry in both the car and crossover segments," said Jim Farley, Ford group vice president, Marketing and Communications. "This performance is crucial to creating an exciting viable Ford delivering profitable growth for all."
Ford's new Focus paced the increase in car sales. In the first half, Focus retail sales increased 53 percent versus a year ago, and Focus was the top-selling domestic car to retail customers. In the recently released J.D. Power and Associates' 2008 APEAL study, the Focus improved 88 index points -- the largest improvement in the industry.
Mid-size cars also posted retail sales increases in the first half with Ford Fusion up 7 percent, Mercury Milan up 2 percent and Lincoln MKZ up 10 percent.
The Ford Edge paced crossovers with first half retail sales up 19 percent.
Gasoline prices increased a dollar (from $3 to $4 a gallon) during the first half and this accelerated the decline in SUV and truck sales. In the first half, retail sales for the company's SUVs declined 40 percent versus a year ago and retail sales for trucks and vans declined 31 percent.
First half fleet sales declined 11 percent (including a 20 percent decline in daily rental sales).
Overall, June sales of Ford, Lincoln and Mercury vehicles totaled 167,090, down 28 percent versus a year ago. First half sales totaled 1.1 million, down 14 percent.
"Consumer fundamentals and consumer confidence deteriorated as the first half unfolded," said Farley. "The economy enters the second half of the year with a notable absence of momentum and a high degree of uncertainty."
He added, "Clearly, the rapid rise in gasoline prices, and the resulting shift toward fuel efficient vehicles, has been challenging, but it also provides an opportunity. In addition to adjusting our capacity and production plans to produce more cars and crossovers, we are introducing several new vehicles with class-leading fuel economy."
In June, Ford introduced a new crossover, the Ford Flex, with best-in-class highway fuel economy of 24 miles per gallon and Lincoln introduced the MKS. In 2009, the MKS will be the first vehicle equipped with Ford's new EcoBoost engine technology.
The 2009 model Ford Escape and Mercury Mariner started production in June. Equipped with a new 2.5-liter four-cylinder engine and six-speed transmission, the Escape and Mariner deliver best-in-class fuel economy in the small utility segment with 28 highway miles per gallon. The Escape and Mariner Hybrid remains the most fuel-efficient utility vehicle on the planet, delivering 34 city mpg and improved highway rating of 31 mpg -- up from 30 mpg.
Later this year, production of the redesigned Ford Fusion, Mercury Milan and Lincoln MKZ will begin, including new Fusion Hybrid and Milan Hybrid versions.
In addition, Ford has announced plans to bring the European Transit Connect to North America in 2009 -- the most fuel-efficient commercial van on the market.
FORD MOTOR COMPANY JUNE 2008 U.S. SALES
---------------------------------------
June % Year-To-Date %
---- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 145,715 204,303 -28.7 979,571 1,125,016 -12.9
Lincoln 9,718 12,494 -22.2 56,894 73,333 -22.4
Mercury 11,657 15,660 -25.6 72,595 95,192 -23.7
------ ------ ------ ------
Total Ford,
Lincoln and
Mercury 167,090 232,457 -28.1 1,109,060 1,293,541 -14.3
Volvo 7,001 9,572 -26.9 46,181 53,808 -14.2
----- ----- ------ ------
Total Ford
Motor Company 174,091 242,029 -28.1 1,155,241 1,347,349 -14.3
Ford, Lincoln and
Mercury Sales By
Type
Cars 65,109 74,096 -12.1 400,445 426,915 -6.2
Crossover Utility
Vehicles 33,906 41,262 -17.8 213,057 207,298 2.8
Sport Utility
Vehicles 12,664 27,946 -54.7 98,708 150,564 -34.4
Trucks and Vans 55,411 89,153 -37.8 396,850 508,764 -22.0
------ ------ ------- -------
Total Trucks 101,981 158,361 -35.6 708,615 866,626 -18.2
------- ------- ------- -------
Total Vehicles 167,090 232,457 -28.1 1,109,060 1,293,541 -14.3
FORD BRAND JUNE 2008 U.S. SALES
-------------------------------
June % Year-To-Date %
---- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
Crown Victoria 3,929 5,575 -29.5 27,440 36,211 -24.2
Taurus 4,099 8,865 -53.8 31,916 36,270 -12.0
Fusion 14,726 12,435 18.4 87,923 78,695 11.7
Focus 17,950 19,000 -5.5 123,449 96,732 27.6
Mustang 10,893 12,781 -14.8 55,053 77,341 -28.8
GT 0 0 NA 0 231 -100.0
- - - ---
Ford Cars 51,597 58,656 -12.0 325,781 325,480 0.1
Flex 1,379 0 NA 1,379 0 NA
Edge 9,993 12,470 -19.9 68,727 58,783 16.9
Escape 15,099 19,147 -21.1 92,065 92,205 -0.2
Taurus X 2,217 2,457 -9.8 14,769 19,778 -25.3
----- ----- ------ ------
Ford Crossover
Utility Vehicles 28,688 34,074 -15.8 176,940 170,766 3.6
Expedition 3,605 8,972 -59.8 32,291 50,334 -35.8
Explorer 6,819 14,204 -52.0 49,935 74,704 -33.2
----- ------ ------ ------
Ford Sport Utility
Vehicles 10,424 23,176 -55.0 82,226 125,038 -34.2
F-Series 38,789 65,156 -40.5 274,713 355,438 -22.7
Ranger 4,882 7,372 -33.8 41,303 42,970 -3.9
Econoline/Club Wagon 10,706 14,194 -24.6 74,575 94,835 -21.4
Freestar 0 0 NA 0 2,390 -100.0
Low Cab Forward 120 491 -75.6 554 1,627 -65.9
Heavy Trucks 509 1,184 -57.0 3,479 6,472 -46.2
--- ----- ----- -----
Ford Trucks and
Vans 55,006 88,397 -37.8 394,624 503,732 -21.7
------ ------ ------- -------
Ford Brand 145,715 204,303 -28.7 979,571 1,125,016 -12.9
LINCOLN BRAND JUNE 2008 U.S. SALES
----------------------------------
June % Year-To-Date %
---- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
MKS 385 0 NA 385 0 NA
MKZ 2,622 3,123 -16.0 18,647 17,053 9.3
Town Car 2,863 3,170 -9.7 9,039 23,035 -60.8
MKX 2,243 3,400 -34.0 17,563 16,854 4.2
Navigator 1,200 2,045 -41.3 9,034 12,059 -25.1
Mark LT 405 756 -46.4 2,226 4,332 -48.6
--- --- ----- -----
Lincoln Brand 9,718 12,494 -22.2 56,894 73,333 -22.4
MERCURY BRAND JUNE 2008 U.S. SALES
----------------------------------
June % Year-To-Date %
---- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
Grand Marquis 2,548 3,936 -35.3 16,741 31,263 -46.5
Sable 2,121 2,447 -13.3 9,426 10,238 -7.9
Milan 2,973 2,764 7.6 20,426 19,846 2.9
Mariner 2,975 3,788 -21.5 18,554 19,678 -5.7
Mountaineer 1,040 2,725 -61.8 7,448 13,467 -44.7
Monterey 0 0 NA 0 700 -100.0
- - - ---
Mercury Brand 11,657 15,660 -25.6 72,595 95,192 -23.7
VOLVO BRAND JUNE 2008 U.S. SALES
--------------------------------
June % Year-To-Date %
---- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
S40 560 1,528 -63.4 6,772 10,512 -35.6
V50 209 254 -17.7 1,031 1,517 -32.0
S60 732 1,937 -62.2 6,311 9,445 -33.2
S80 1,033 1,099 -6.0 6,912 6,162 12.2
V70 863 322 168.0 2,102 1,714 22.6
XC70 922 1,131 -18.5 5,634 6,200 -9.1
XC90 1,511 2,860 -47.2 11,465 15,762 -27.3
C70 724 441 64.2 3,604 2,496 44.4
C30 447 0 NA 2,350 0 NA
--- - ----- -
Volvo Brand 7,001 9,572 -26.9 46,181 53,808 -14.2
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
Highlights:
June:
- Ford, Lincoln and Mercury June sales totaled 167,090, down 28 percent versus year ago.
- Ford Focus' sales to individual retail customers were 9 percent higher than a year ago.
- 2009 Ford Flex and 2009 Lincoln MKS debut.
First Half:
- Ford, Lincoln and Mercury first half sales totaled 1.1 million, down 14 percent.
- Cars and crossovers accounted for 59 percent of first half retail sales; retail sales for cars were up 3 percent versus a year ago and crossovers also were up (less than 1 percent).
- Retail sales fell for SUVs (down 40 percent) and trucks and vans (down 31 percent).
"In the first half, Ford outperformed the industry in both the car and crossover segments," said Jim Farley, Ford group vice president, Marketing and Communications. "This performance is crucial to creating an exciting viable Ford delivering profitable growth for all."
Ford's new Focus paced the increase in car sales. In the first half, Focus retail sales increased 53 percent versus a year ago, and Focus was the top-selling domestic car to retail customers. In the recently released J.D. Power and Associates' 2008 APEAL study, the Focus improved 88 index points -- the largest improvement in the industry.
Mid-size cars also posted retail sales increases in the first half with Ford Fusion up 7 percent, Mercury Milan up 2 percent and Lincoln MKZ up 10 percent.
The Ford Edge paced crossovers with first half retail sales up 19 percent.
Gasoline prices increased a dollar (from $3 to $4 a gallon) during the first half and this accelerated the decline in SUV and truck sales. In the first half, retail sales for the company's SUVs declined 40 percent versus a year ago and retail sales for trucks and vans declined 31 percent.
First half fleet sales declined 11 percent (including a 20 percent decline in daily rental sales).
Overall, June sales of Ford, Lincoln and Mercury vehicles totaled 167,090, down 28 percent versus a year ago. First half sales totaled 1.1 million, down 14 percent.
"Consumer fundamentals and consumer confidence deteriorated as the first half unfolded," said Farley. "The economy enters the second half of the year with a notable absence of momentum and a high degree of uncertainty."
He added, "Clearly, the rapid rise in gasoline prices, and the resulting shift toward fuel efficient vehicles, has been challenging, but it also provides an opportunity. In addition to adjusting our capacity and production plans to produce more cars and crossovers, we are introducing several new vehicles with class-leading fuel economy."
In June, Ford introduced a new crossover, the Ford Flex, with best-in-class highway fuel economy of 24 miles per gallon and Lincoln introduced the MKS. In 2009, the MKS will be the first vehicle equipped with Ford's new EcoBoost engine technology.
The 2009 model Ford Escape and Mercury Mariner started production in June. Equipped with a new 2.5-liter four-cylinder engine and six-speed transmission, the Escape and Mariner deliver best-in-class fuel economy in the small utility segment with 28 highway miles per gallon. The Escape and Mariner Hybrid remains the most fuel-efficient utility vehicle on the planet, delivering 34 city mpg and improved highway rating of 31 mpg -- up from 30 mpg.
Later this year, production of the redesigned Ford Fusion, Mercury Milan and Lincoln MKZ will begin, including new Fusion Hybrid and Milan Hybrid versions.
In addition, Ford has announced plans to bring the European Transit Connect to North America in 2009 -- the most fuel-efficient commercial van on the market.
FORD MOTOR COMPANY JUNE 2008 U.S. SALES
---------------------------------------
June % Year-To-Date %
---- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 145,715 204,303 -28.7 979,571 1,125,016 -12.9
Lincoln 9,718 12,494 -22.2 56,894 73,333 -22.4
Mercury 11,657 15,660 -25.6 72,595 95,192 -23.7
------ ------ ------ ------
Total Ford,
Lincoln and
Mercury 167,090 232,457 -28.1 1,109,060 1,293,541 -14.3
Volvo 7,001 9,572 -26.9 46,181 53,808 -14.2
----- ----- ------ ------
Total Ford
Motor Company 174,091 242,029 -28.1 1,155,241 1,347,349 -14.3
Ford, Lincoln and
Mercury Sales By
Type
Cars 65,109 74,096 -12.1 400,445 426,915 -6.2
Crossover Utility
Vehicles 33,906 41,262 -17.8 213,057 207,298 2.8
Sport Utility
Vehicles 12,664 27,946 -54.7 98,708 150,564 -34.4
Trucks and Vans 55,411 89,153 -37.8 396,850 508,764 -22.0
------ ------ ------- -------
Total Trucks 101,981 158,361 -35.6 708,615 866,626 -18.2
------- ------- ------- -------
Total Vehicles 167,090 232,457 -28.1 1,109,060 1,293,541 -14.3
FORD BRAND JUNE 2008 U.S. SALES
-------------------------------
June % Year-To-Date %
---- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
Crown Victoria 3,929 5,575 -29.5 27,440 36,211 -24.2
Taurus 4,099 8,865 -53.8 31,916 36,270 -12.0
Fusion 14,726 12,435 18.4 87,923 78,695 11.7
Focus 17,950 19,000 -5.5 123,449 96,732 27.6
Mustang 10,893 12,781 -14.8 55,053 77,341 -28.8
GT 0 0 NA 0 231 -100.0
- - - ---
Ford Cars 51,597 58,656 -12.0 325,781 325,480 0.1
Flex 1,379 0 NA 1,379 0 NA
Edge 9,993 12,470 -19.9 68,727 58,783 16.9
Escape 15,099 19,147 -21.1 92,065 92,205 -0.2
Taurus X 2,217 2,457 -9.8 14,769 19,778 -25.3
----- ----- ------ ------
Ford Crossover
Utility Vehicles 28,688 34,074 -15.8 176,940 170,766 3.6
Expedition 3,605 8,972 -59.8 32,291 50,334 -35.8
Explorer 6,819 14,204 -52.0 49,935 74,704 -33.2
----- ------ ------ ------
Ford Sport Utility
Vehicles 10,424 23,176 -55.0 82,226 125,038 -34.2
F-Series 38,789 65,156 -40.5 274,713 355,438 -22.7
Ranger 4,882 7,372 -33.8 41,303 42,970 -3.9
Econoline/Club Wagon 10,706 14,194 -24.6 74,575 94,835 -21.4
Freestar 0 0 NA 0 2,390 -100.0
Low Cab Forward 120 491 -75.6 554 1,627 -65.9
Heavy Trucks 509 1,184 -57.0 3,479 6,472 -46.2
--- ----- ----- -----
Ford Trucks and
Vans 55,006 88,397 -37.8 394,624 503,732 -21.7
------ ------ ------- -------
Ford Brand 145,715 204,303 -28.7 979,571 1,125,016 -12.9
LINCOLN BRAND JUNE 2008 U.S. SALES
----------------------------------
June % Year-To-Date %
---- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
MKS 385 0 NA 385 0 NA
MKZ 2,622 3,123 -16.0 18,647 17,053 9.3
Town Car 2,863 3,170 -9.7 9,039 23,035 -60.8
MKX 2,243 3,400 -34.0 17,563 16,854 4.2
Navigator 1,200 2,045 -41.3 9,034 12,059 -25.1
Mark LT 405 756 -46.4 2,226 4,332 -48.6
--- --- ----- -----
Lincoln Brand 9,718 12,494 -22.2 56,894 73,333 -22.4
MERCURY BRAND JUNE 2008 U.S. SALES
----------------------------------
June % Year-To-Date %
---- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
Grand Marquis 2,548 3,936 -35.3 16,741 31,263 -46.5
Sable 2,121 2,447 -13.3 9,426 10,238 -7.9
Milan 2,973 2,764 7.6 20,426 19,846 2.9
Mariner 2,975 3,788 -21.5 18,554 19,678 -5.7
Mountaineer 1,040 2,725 -61.8 7,448 13,467 -44.7
Monterey 0 0 NA 0 700 -100.0
- - - ---
Mercury Brand 11,657 15,660 -25.6 72,595 95,192 -23.7
VOLVO BRAND JUNE 2008 U.S. SALES
--------------------------------
June % Year-To-Date %
---- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
S40 560 1,528 -63.4 6,772 10,512 -35.6
V50 209 254 -17.7 1,031 1,517 -32.0
S60 732 1,937 -62.2 6,311 9,445 -33.2
S80 1,033 1,099 -6.0 6,912 6,162 12.2
V70 863 322 168.0 2,102 1,714 22.6
XC70 922 1,131 -18.5 5,634 6,200 -9.1
XC90 1,511 2,860 -47.2 11,465 15,762 -27.3
C70 724 441 64.2 3,604 2,496 44.4
C30 447 0 NA 2,350 0 NA
--- - ----- -
Volvo Brand 7,001 9,572 -26.9 46,181 53,808 -14.2
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
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