Mercedes-Benz USA's Sales Drop 32.1 Percent In December 2008
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[01/05/2009] Capping off a horrendous past several months, Mercedes-Benz USA continued their year-end downward spiral in December, with sales at MBUSA totaling 18,507 new units – a decrease of 32.1 percent when compared to December of 2007. As a result, Mercedes-Benz USA's 2008 sales amounted to a grand total of 225,128 new units – a decrease of 11.2 percent when compared to the prior year.
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Capping off a horrendous past several months, Mercedes-Benz USA continued their year-end downward spiral in December, with sales at MBUSA totaling 18,507 new units – a decrease of 32.1 percent when compared to December of 2007. As a result, Mercedes-Benz USA's 2008 sales amounted to a grand total of 225,128 new units – a decrease of 11.2 percent when compared to the prior year.
And while normally this is the part where I'd tell you what models performed best last month, to be honest, there weren't any that did perform well. Every model in the Mercedes lineup noted a double digit sales decrease in December, save one: the G-Glass. With sales of 128 units (ten less than December 2007), it noted a sales decrease of only 7.2 percent. The second model performing slightly less than terribly was the C-Class, with sales dropping 11.7 percent – far better than the R-Class' 59.8 percent drop.
All-in-all, it was another horrible month at MBUSA.
For more info pertaining to Mercedes-Benz USA's December 2008 sales figures complete with individual mode statistics, keep reading for the official press release.
Enjoy.
OFFICIAL PRESS RELEASE
Mercedes-Benz USA Posts Sales of 225,128 for 2008
MONTVALE, N.J. -- Mercedes-Benz USA (MBUSA) reported December sales of 18,507 vehicles, bringing the company's total 2008 volume to 225,128, an 11.2 percent decrease over the annual sales record set last year.
The C-Class was the volume leader for the year with sales of 72,471 vehicles, a 13.8 percent increase over last year. The company's M-Class SUV continued to be a popular choice with buyers in 2008, with a 1.3 percent increase in sales (34,320 vs. 33,879 units).
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,589 vehicles in December 2008. This boosted the MBCPO year-end total to 64,654 units, a 26.9 percent increase over last year's MBCPO sales.
Mercedes-Benz USA October 2008 Sales Overview
Model
Dec. '08
Dec. '07
Monthly %
YTD 2008
YTD 2007
Yearly %
C-CLASS
6.090
6,899
-11.7%
72,471
63,701
13.8%
E-CLASS
3,464
6,126
-43.5%
38,576
48,950
-21.2%
S-CLASS
1,075
2,374
-54.7%
17,787
26,081
-31.8%
CL-CLASS
147
353
-58.4%
2,733
3,672
-25.6%
SL-CLASS
263
532
-50.6%
5,464
6,126
-10.8%
CLK-CLASS
1,047
1,232
-15.0%
10,844
15,009
-27.8%
SLK-CLASS
285
528
-46.0%
4,941
7,270
-32.0%
CLS-CLASS
569
759
-25.0%
5,775
7,906
-27.0%
R-CLASS
539
1,340
-59.8%
7,733
13,031
-40.7%
M-CLASS
2,761
3,962
-30.3%
34,320
33,879
1.3%
G-CLASS
128
138
-7.2%
931
1,152
-19.2%
GL-CLASS
2,139
3,026
-29.3%
23,328
26,396
-11.6%
SLR
106
104
1.9%
Maybach
119
156
-23.7%
GRAND TOTAL
18,507
27,269
-32.1%
225,128
253,433
-11.2%
And while normally this is the part where I'd tell you what models performed best last month, to be honest, there weren't any that did perform well. Every model in the Mercedes lineup noted a double digit sales decrease in December, save one: the G-Glass. With sales of 128 units (ten less than December 2007), it noted a sales decrease of only 7.2 percent. The second model performing slightly less than terribly was the C-Class, with sales dropping 11.7 percent – far better than the R-Class' 59.8 percent drop.
All-in-all, it was another horrible month at MBUSA.
For more info pertaining to Mercedes-Benz USA's December 2008 sales figures complete with individual mode statistics, keep reading for the official press release.
Enjoy.
OFFICIAL PRESS RELEASE
Mercedes-Benz USA Posts Sales of 225,128 for 2008
MONTVALE, N.J. -- Mercedes-Benz USA (MBUSA) reported December sales of 18,507 vehicles, bringing the company's total 2008 volume to 225,128, an 11.2 percent decrease over the annual sales record set last year.
The C-Class was the volume leader for the year with sales of 72,471 vehicles, a 13.8 percent increase over last year. The company's M-Class SUV continued to be a popular choice with buyers in 2008, with a 1.3 percent increase in sales (34,320 vs. 33,879 units).
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,589 vehicles in December 2008. This boosted the MBCPO year-end total to 64,654 units, a 26.9 percent increase over last year's MBCPO sales.
Mercedes-Benz USA October 2008 Sales Overview
Model
Dec. '08
Dec. '07
Monthly %
YTD 2008
YTD 2007
Yearly %
C-CLASS
6.090
6,899
-11.7%
72,471
63,701
13.8%
E-CLASS
3,464
6,126
-43.5%
38,576
48,950
-21.2%
S-CLASS
1,075
2,374
-54.7%
17,787
26,081
-31.8%
CL-CLASS
147
353
-58.4%
2,733
3,672
-25.6%
SL-CLASS
263
532
-50.6%
5,464
6,126
-10.8%
CLK-CLASS
1,047
1,232
-15.0%
10,844
15,009
-27.8%
SLK-CLASS
285
528
-46.0%
4,941
7,270
-32.0%
CLS-CLASS
569
759
-25.0%
5,775
7,906
-27.0%
R-CLASS
539
1,340
-59.8%
7,733
13,031
-40.7%
M-CLASS
2,761
3,962
-30.3%
34,320
33,879
1.3%
G-CLASS
128
138
-7.2%
931
1,152
-19.2%
GL-CLASS
2,139
3,026
-29.3%
23,328
26,396
-11.6%
SLR
106
104
1.9%
Maybach
119
156
-23.7%
GRAND TOTAL
18,507
27,269
-32.1%
225,128
253,433
-11.2%
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