Mercedes-Benz Cars Worldwide Sales Drop 12.4 Percent In May 2009
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[06/08/2009] Daimler AG is reporting today that worldwide sales at its Mercedes-Benz Cars divisions dropped 12.4 percent in May 2009 to 97,300 new units, bringing total sales of the Mercedes-Benz, Maybach and smart brands to 433,100 units through the first five months of the year (a decrease of 21.1 percent).
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Daimler AG is reporting today that worldwide sales at its Mercedes-Benz Cars divisions dropped 12.4 percent in May 2009 to 97,300 new units, bringing total sales of the Mercedes-Benz, Maybach and smart brands to 433,100 units through the first five months of the year (a decrease of 21.1 percent). Individually, sales at Mercedes-Benz were down 12.1 percent on the month (86,300 units), while smart noted a slightly larger decline, with sales trailing 14.9 percent when compared to May 2008 (11,000 units). As a result of these figures, year-to-date sales at Mercedes-Benz are off 22.3 percent (383,000 units), while smart is down 9.9 percent (50,100 units) compared to 2008's five-month ytd total.
It's interesting to note: despite the current economic climate, Mercedes-Benz Cars enjoyed a gain in its home market of Germany, where the group noted a sales increase of 12.2 percent (28,800 new units). Of these, 25,600 units were of the Mercedes-Benz variety, bringing the Mercedes-Benz brand's sales growth to 11 percent. The Asia/Pacific region also benefited from a sales increase thanks to strong sales in China, with the area as a whole increasing sales 7.8 percent to 12,900 new units.
To read more about worldwide sales at Mercedes-Benz Cars for the month of May 2009, keep reading for the official press release.
Enjoy ladies and gentlemen.
OFFICIAL PRESS RELEASE
Mercedes-Benz posts 11 percent sales increase in Germany
* Mercedes-Benz Cars sells 97,300 vehicles
* E-Class once again market leader in Germany in May
* S-Class is Number One worldwide – successful launch
of S 400 HYBRID
* Record sales for Mercedes-Benz in China
In May, Mercedes-Benz Cars delivered 97,300 Mercedes-Benz, AMG, smart, and Maybach brand vehicles (May 2008: 111,100) to customers worldwide (minus 12 percent). The Mercedes-Benz brand sold 86,300 passenger vehicles worldwide (minus 12 percent) in May (May 2008: 98,100 units). Despite the fact that many markets are still in a difficult situation, Mercedes-Benz succeeded in markedly improving sales compared to the previous month (April 2009: 80,700). Factors that contributed to this improvement included the successful market launch of the new E-Class and the positive sales development in Germany and the Asia-Pacific region.
In Germany, Mercedes-Benz sold 25,600 vehicles in May (May 2008: 23,100) and increased sales by 11 percent. In addition to the boost from the new E-Class, the A- and B-Class also contributed to the growth in sales. Around 5,300 customers bought an A-Class vehicle in Germany in May (May 2008: 3,400), representing an increase of 54 percent. Deliveries of B-Class vehicles rose by 27 percent to 3,900 units (May 2008: 3,000). Sales in the A- and B-Class segment totaled 18,900 units worldwide, remaining largely unchanged from the same month last year (May 2008: 19,000). The smart fortwo posted a sales increase of 26 percent in Germany with 3,200 units sold in May (May 2008: 2,600). Since the beginning of the year, customers have bought 50,100 units of the innovative two-seater worldwide (January-May 2008: 55,500, minus 10 percent). The smart fortwo is now in the third year of its lifecycle. Mercedes-Benz in May was able to gain market shares in key Western European markets, such as Spain, France and the UK.
“The new E-Class has met with an outstanding customer response,” says Dr. Klaus Maier, Executive Vice President Sales and Marketing Mercedes-Benz Cars. “We expect sales to receive a further boost in the coming months from the introduction of the new E-Class to other important markets such as China and the U.S., as well as from the launch of the new E-Class coupe and the face lifted S-Class.” As was the case in April, the first month after the vehicle’s launch, the new E-Class was once again the market leader in Germany in May. “The new S 400 HYBRID has also gotten off to a great start,” says Maier. “In fact, around 15 percent of S-Class customers have opted for the hybrid version even before it officially hits showrooms on June 26.” In May, the S-Class was once again the world’s best-selling luxury sedan.
In China, Mercedes-Benz posted another sales record in May. At 5,200 units (May 2008: 3,300), vehicle sales were up by 59 percent. As a result, Mercedes-Benz continues to grow fastest. In Brazil, sales of Mercedes-Benz have risen by 39 percent since the beginning of the year, to 1,900 units (January–May 2008: 1,300). Mercedes-Benz continues to surge ahead in Canada as well. In the first five months of the year, the brand posted record sales of 9,400 units (January-May 2008: 8,100), representing an increase of 17 percent.
Overview of Sales by Mercedes-Benz Cars
May 2009
% change
January - May 2009
% change
Mercedes-Benz
86,300
-12.1
383,000
-22.3
smart*
11,000
-14.9
50,100
-9.9
Mercedes-Benz Cars
97,300
-12.4
433,100
-21.1
Western Europe
59,000
-6.7
253,700
-22.1
- of which Germany
28,800
+12.2
114,600
-15.3
NAFTA
19,300
-30.5
89,900
-25.7
- of which U.S.
16,300
-33.4
77,400
-28.7
Asia/Pacific
12,900
+7.8
59,700
-5.4
- of which Japan
1,700
-31.8
10,900
-33.5
- of which China
5,500
+67.5
22,900
+39.3
*smart brand sales include the smart roadster and the smart forfour
It's interesting to note: despite the current economic climate, Mercedes-Benz Cars enjoyed a gain in its home market of Germany, where the group noted a sales increase of 12.2 percent (28,800 new units). Of these, 25,600 units were of the Mercedes-Benz variety, bringing the Mercedes-Benz brand's sales growth to 11 percent. The Asia/Pacific region also benefited from a sales increase thanks to strong sales in China, with the area as a whole increasing sales 7.8 percent to 12,900 new units.
To read more about worldwide sales at Mercedes-Benz Cars for the month of May 2009, keep reading for the official press release.
Enjoy ladies and gentlemen.
OFFICIAL PRESS RELEASE
Mercedes-Benz posts 11 percent sales increase in Germany
* Mercedes-Benz Cars sells 97,300 vehicles
* E-Class once again market leader in Germany in May
* S-Class is Number One worldwide – successful launch
of S 400 HYBRID
* Record sales for Mercedes-Benz in China
In May, Mercedes-Benz Cars delivered 97,300 Mercedes-Benz, AMG, smart, and Maybach brand vehicles (May 2008: 111,100) to customers worldwide (minus 12 percent). The Mercedes-Benz brand sold 86,300 passenger vehicles worldwide (minus 12 percent) in May (May 2008: 98,100 units). Despite the fact that many markets are still in a difficult situation, Mercedes-Benz succeeded in markedly improving sales compared to the previous month (April 2009: 80,700). Factors that contributed to this improvement included the successful market launch of the new E-Class and the positive sales development in Germany and the Asia-Pacific region.
In Germany, Mercedes-Benz sold 25,600 vehicles in May (May 2008: 23,100) and increased sales by 11 percent. In addition to the boost from the new E-Class, the A- and B-Class also contributed to the growth in sales. Around 5,300 customers bought an A-Class vehicle in Germany in May (May 2008: 3,400), representing an increase of 54 percent. Deliveries of B-Class vehicles rose by 27 percent to 3,900 units (May 2008: 3,000). Sales in the A- and B-Class segment totaled 18,900 units worldwide, remaining largely unchanged from the same month last year (May 2008: 19,000). The smart fortwo posted a sales increase of 26 percent in Germany with 3,200 units sold in May (May 2008: 2,600). Since the beginning of the year, customers have bought 50,100 units of the innovative two-seater worldwide (January-May 2008: 55,500, minus 10 percent). The smart fortwo is now in the third year of its lifecycle. Mercedes-Benz in May was able to gain market shares in key Western European markets, such as Spain, France and the UK.
“The new E-Class has met with an outstanding customer response,” says Dr. Klaus Maier, Executive Vice President Sales and Marketing Mercedes-Benz Cars. “We expect sales to receive a further boost in the coming months from the introduction of the new E-Class to other important markets such as China and the U.S., as well as from the launch of the new E-Class coupe and the face lifted S-Class.” As was the case in April, the first month after the vehicle’s launch, the new E-Class was once again the market leader in Germany in May. “The new S 400 HYBRID has also gotten off to a great start,” says Maier. “In fact, around 15 percent of S-Class customers have opted for the hybrid version even before it officially hits showrooms on June 26.” In May, the S-Class was once again the world’s best-selling luxury sedan.
In China, Mercedes-Benz posted another sales record in May. At 5,200 units (May 2008: 3,300), vehicle sales were up by 59 percent. As a result, Mercedes-Benz continues to grow fastest. In Brazil, sales of Mercedes-Benz have risen by 39 percent since the beginning of the year, to 1,900 units (January–May 2008: 1,300). Mercedes-Benz continues to surge ahead in Canada as well. In the first five months of the year, the brand posted record sales of 9,400 units (January-May 2008: 8,100), representing an increase of 17 percent.
Overview of Sales by Mercedes-Benz Cars
May 2009
% change
January - May 2009
% change
Mercedes-Benz
86,300
-12.1
383,000
-22.3
smart*
11,000
-14.9
50,100
-9.9
Mercedes-Benz Cars
97,300
-12.4
433,100
-21.1
Western Europe
59,000
-6.7
253,700
-22.1
- of which Germany
28,800
+12.2
114,600
-15.3
NAFTA
19,300
-30.5
89,900
-25.7
- of which U.S.
16,300
-33.4
77,400
-28.7
Asia/Pacific
12,900
+7.8
59,700
-5.4
- of which Japan
1,700
-31.8
10,900
-33.5
- of which China
5,500
+67.5
22,900
+39.3
*smart brand sales include the smart roadster and the smart forfour
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