Nissan's Urge to Xbox
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[12/30/2005] "Project Gotham Racing 3," developed by Bizarre Creations Ltd., allows players to virtually drive the streets of New York, London, Tokyo and Las Vegas and on a German test track, according to Nissan and Microsoft's statement.
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"Project Gotham Racing 3," developed by Bizarre Creations Ltd., allows players to virtually drive the streets of New York, London, Tokyo and Las Vegas and on a German test track, according to Nissan and Microsoft's statement.
Nissan Motor Co. plans to unveil a concept sports car that practically turns it into a console for Microsoft's (Nasdaq: MSFT) Xbox 360 video-game system, as the automaker looks for ways to attract young buyers.
Nissan's Urge has a flip-down, seven-inch monitor so that parked motorists can play "Project Gotham Racing 3," an Xbox car-racing game, the two companies said.
The Urge's steering wheel, with gas and brake pedals can control the game's virtual cars, based on models such as Ferraris and Lamborghinis.
Safety First
The system doesn't operate unless the car is parked, said Fred Standish, a spokesman for Tokyo-based Nissan, in an interview.
Nissan, along with Toyota Motor Corp. (NYSE: TM) and Honda Motor Co., next year will introduce small cars costing less than US$15,000. Nissan's Versa, Toyota's Yaris and Honda's Fit are designed and equipped to appeal to buyers in their 20s and early 30s.
Some features of the Urge, which Nissan doesn't plan to produce and sell, may be used in a youth-oriented sports car, Standish said.
The automaker built the concept car after surveying 2,000 young adults about features they want, said Bruce Campbell, vice president of design for Nissan's North American unit.
"Xbox 360 offered the latest in technology and was already a favorite among this audience," he said.
Virtual Racing
Nissan, Japan's second largest automaker, will introduce the three-seat Urge on Jan. 9 at the Detroit auto show, where automakers typically release new designs that are experimental and may never be sold to consumers. It's Nissan's first concept vehicle with a tie-in to Redmond, Wash.-based Microsoft, Standish said.
Nissan's U.S. operations are based in Gardena, Calif.
"Project Gotham Racing 3," developed by Bizarre Creations Ltd., allows players to virtually drive the streets of New York, London, Tokyo and Las Vegas and on a German test track, according to Nissan and Microsoft's statement.
The company's U.S. shares rose 21 cents to $20.40 and Microsoft stock fell 7 cents to $26.39 in Nasdaq Stock Market trading yesterday.
Nissan Motor Co. plans to unveil a concept sports car that practically turns it into a console for Microsoft's (Nasdaq: MSFT) Xbox 360 video-game system, as the automaker looks for ways to attract young buyers.
Nissan's Urge has a flip-down, seven-inch monitor so that parked motorists can play "Project Gotham Racing 3," an Xbox car-racing game, the two companies said.
The Urge's steering wheel, with gas and brake pedals can control the game's virtual cars, based on models such as Ferraris and Lamborghinis.
Safety First
The system doesn't operate unless the car is parked, said Fred Standish, a spokesman for Tokyo-based Nissan, in an interview.
Nissan, along with Toyota Motor Corp. (NYSE: TM) and Honda Motor Co., next year will introduce small cars costing less than US$15,000. Nissan's Versa, Toyota's Yaris and Honda's Fit are designed and equipped to appeal to buyers in their 20s and early 30s.
Some features of the Urge, which Nissan doesn't plan to produce and sell, may be used in a youth-oriented sports car, Standish said.
The automaker built the concept car after surveying 2,000 young adults about features they want, said Bruce Campbell, vice president of design for Nissan's North American unit.
"Xbox 360 offered the latest in technology and was already a favorite among this audience," he said.
Virtual Racing
Nissan, Japan's second largest automaker, will introduce the three-seat Urge on Jan. 9 at the Detroit auto show, where automakers typically release new designs that are experimental and may never be sold to consumers. It's Nissan's first concept vehicle with a tie-in to Redmond, Wash.-based Microsoft, Standish said.
Nissan's U.S. operations are based in Gardena, Calif.
"Project Gotham Racing 3," developed by Bizarre Creations Ltd., allows players to virtually drive the streets of New York, London, Tokyo and Las Vegas and on a German test track, according to Nissan and Microsoft's statement.
The company's U.S. shares rose 21 cents to $20.40 and Microsoft stock fell 7 cents to $26.39 in Nasdaq Stock Market trading yesterday.
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